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The Brand Protection Blog

Covering the legal developments impacting your brands

Topics

Advertising

(Un)conscious Marketing: Is green really the new black?Raising our (Ad) Standards: What environmental claims have Australian regulatory bodies deemed acceptable (or not)?Québec French Language Law Reform: Upcoming Changes for Businesses

Brands

The Australian IP Report 2025: Staying ahead of the packTTAB Draws the Line on “See Prior Arguments”Keeping your business IP safe- Intellectual property in a disrupted employment environment

Consumer goods

NUMB: BOTOX reputation insufficient to stop PROTOX(Un)conscious Marketing: Is green really the new black?Branding alert for Royal Warrant holders

Copyright

Bye bye intrinsic test? Substantial similarity in Sedlik v. Von DrachenbergCourt Halts Anthropic’s Historic AI Copyright SettlementHong Kong Government takes legislative steps to encourage artificial intelligence development

Counterfeiting

Trade Secrets Triumph: Mega RMB201.54m VerdictA New Progress: China Issues Judicial Interpretation for Applying Punitive Damages in Intellectual Property Infringement CasesAmazon’s 2020 Brand Protection Report - What Brand Owners Need to Know

Domain names

DNS – blocking under German lawA new domain: International entities may have met their (exact) matchPassing off as Parsons: Injunction and Damages Granted to Halt Phishing Website

Enforcement

Trade Secrets Triumph: Mega RMB201.54m VerdictChina's accession to the Apostille Convention: Authentication procedure for foreign documents used in China to be greatly simplifiedTrade mark ownership: As easy as A-B-C?

Ethics

(Un)conscious Marketing: Is green really the new black?Raising our (Ad) Standards: What environmental claims have Australian regulatory bodies deemed acceptable (or not)?NFTs and Intellectual Property Rights

General

Who’s in control? Liability for copyright infringement by contractors and software developersTrader Joe’s Grocery Store Chain Sues Trader Joe Crypto Trading PlatformThe Board has no Time to Waste: TTAB Highlights Importance of Correctly Submitting and Categorizing Evidence in Proceedings

Intellectual Property

Bye bye intrinsic test? Substantial similarity in Sedlik v. Von DrachenbergThe Australian IP Report 2025: Staying ahead of the packEU design law reform: Implications for businesses

Litigation

First judgment on conditional patent enforcement from Intellectual Property Court of the PRC Supreme People's CourtTrade Secrets Triumph: Mega RMB201.54m VerdictChina's accession to the Apostille Convention: Authentication procedure for foreign documents used in China to be greatly simplified

Patents

First judgment on conditional patent enforcement from Intellectual Property Court of the PRC Supreme People's CourtTrade Secrets Triumph: Mega RMB201.54m VerdictThe long-awaited amendments to the PRC Patent Implementation Regulations have finally arrived

Registered Designs

Keeping Hong Kong’s registered design system up to date with the modern world

TCPA

SCOTUS Strikes Down Goverment Loan TCPA Exception

Technology and innovation

Keeping Hong Kong’s registered design system up to date with the modern worldAre You Ready for an AI Compliance Check?Hong Kong Government takes legislative steps to encourage artificial intelligence development

Trademark

Never Give Up: How SIDECAR SLIDER BAR Proves Persistence Pays Off in Trademark ProsecutionTTAB Draws the Line on “See Prior Arguments”Be aware of the PRC trade mark office’s adjustments to practice regarding non-use cancellation

Uncategorized

German Federal Court of Justice decision in Sony v. Datel: Its implications for gaming, cheat tools and EU software copyright lawIntellectual property rights on insolvency: risks and remedies for a licenseeIntellectual property and the digital world

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Now you can get timely information to help you promote and safeguard your brands in today’s increasingly competitive marketplace. The Brand Protection Blog reports on developments and trends in all areas of the law that impact brands, including the creation, promotion and protection of branded products and services.

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