Topic: Brands

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New common EU Guideline on genuine use of trademarks in a form differing from the one registered

On October 15, 2020, the European Union Intellectual Property Network (EUIPN) has published its Common Practice No. 8 (CP8) about the ‘Use of a trade mark in a form differing from the one registered’. The CP8 provides guidelines and practical examples for users about the common standards to be applied by the EU Trademark Office … Continue reading

Burritos, Biden & Branding; Trump & Trademarks

When thinking about the 2020 United States presidential election, burritos may not be the first image that pops into your mind. But companies in industries ranging from food and beverages to clothing apparel are using brand power to encourage people to vote in this year’s United States presidential election. This blog, while about the use … Continue reading
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