When launching a new brand, it is a marketer’s dream to have that brand name on every consumer’s lips, no matter the consequences. However, sometimes this is ultimately to the detriment of the brand.
For trade mark owners, there are many benefits to trade mark licensing. Not only are there financial gains, but licensing agreements can build brand exposure and heighten the reputation of the existing business.
However trade mark licensing is more than
The Department of Industry, Innovation and Science (DIIS) is currently calling for submissions from food industry stakeholders in response to a consultation paper which has the potential to change significantly the framework governing food labeling requirements in Australia.
As we previously reported in January 2016, the European Commission decided in 2008 that a review of the functioning of the trade mark system in Europe was required in order to further harmonise the national laws