Photo of Alyson Poole (AU)

Trade mark ownership is an important consideration for any business.  Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration.  Unfortunately however, while

In recent articles, we have commented on the Australian Competition and Consumer Commission’s (ACCC) Country of Origin (COO) labelling regulations as they relate to food packaging and more recently, the ACCC’s focus for 2020 on misleading or deceptive claims relating to food packaging.  Our previous articles can be reviewed here and here.

When times become tough, stressful and trying, many people react with humour.  As the world finds itself in the midst of a global medical virus, a different type of virus – a virtual virus – has taken off and continues to grow.  COVID-19.  A virus interchangeably referred to as Coronavirus. A virus which is familiar to almost all of humanity at the present time.  And a virus which has become the subject of many social media memes, jokes and other humorous online content.

But what happens when it is your business or personality that becomes the subject of such a “virtual virus”?

In February 2020, the Australian Competition and Consumer Commission (ACCC) released its compliance and enforcement policy and priorities for 2020. Amongst the ACCC’s key enforcement priorities will be a focus on misleading conduct in relation to the sale and promotion of food products, including health and nutritional claims, credence claims and country of origin claims. This enforcement priority has been driven by what ACCC Chair Rod Sims refers to as “the growing community attention to health-related issues”.