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In the UK, the first rule of the Olympics is: You don’t talk about the Olympics

Photo of Farah Mukaddam (UK)
By Farah Mukaddam (UK) on August 4, 2016

The Rio 2016 Olympics are upon us and will undoubtedly capture the attention, excitement and imagination of the public in the UK and globally.

It is no surprise then that some businesses may seek to capitalise on the opportunity to…

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