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social media influencers

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Are you kicking goals when it comes to social media activity, or heading to the sin bin?

Photo of Alyson Poole (AU)Photo of Rebecca Brenikov (AU)
By Alyson Poole (AU) & Rebecca Brenikov (AU) on May 12, 2019

They say that a picture tells a thousand words.  But as became apparent in Australia recently, posting a picture on social media can result in a thousand (derogatory and sexist) words.

A photograph posted on Twitter by Seven AFL (taken…

Mirror, mirror on the wall, what’s my taxable Insta value after all?

Photo of Georgina Hey (AU)Photo of Isobel Taylor (AU)
By Georgina Hey (AU) & Isobel Taylor (AU) on June 18, 2018

In sad news for celebrities and Instagram influencers across Australia, the introduction of the so-called ‘fame tax’ as part of a raft of integrity measures announced in the 2018/19 budget means that they could end up paying higher taxes on…

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Social media influencers – to “like” or not to “like?”

Photo of Frances Drummond (AU)Photo of Rebecca Brenikov (AU)
By Frances Drummond (AU) & Rebecca Brenikov (AU) on June 3, 2018

Today, social media influencers are a key resource used by businesses to engage with consumers. Influencers include celebrities, bloggers or simply popular social media users in speciality areas like beauty or travel. Social media influencers’ posts can attract thousands, and…

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Now you can get timely information to help you promote and safeguard your brands in today’s increasingly competitive marketplace. The Brand Protection Blog reports on developments and trends in all areas of the law that impact brands, including the creation, promotion and protection of branded products and services.

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