Tag archives: social media influencers

Are you kicking goals when it comes to social media activity, or heading to the sin bin?

Photo of Rebecca Brenikov (AU)Photo of Alyson Poole (AU)By Rebecca Brenikov (AU) and Alyson Poole (AU) on Posted in Advertising, Copyright, General
They say that a picture tells a thousand words.  But as became apparent in Australia recently, posting a picture on social media can result in a thousand (derogatory and sexist) words. A photograph posted on Twitter by Seven AFL (taken by photographer Michael Wilson), resulted in Australian female AFLW star, Taylor Harris, hitting all the … Continue reading

Mirror, mirror on the wall, what’s my taxable Insta value after all?

Photo of Georgina Hey (AU)Photo of Isobel Taylor (AU)By Georgina Hey (AU) and Isobel Taylor (AU) on Posted in Advertising, Trademark
In sad news for celebrities and Instagram influencers across Australia, the introduction of the so-called ‘fame tax’ as part of a raft of integrity measures announced in the 2018/19 budget means that they could end up paying higher taxes on the income and non-cash benefits earned through the commercial exploitation of their image rights. In … Continue reading

Social media influencers – to “like” or not to “like?”

Photo of Frances Drummond (AU)Photo of Rebecca Brenikov (AU)By Frances Drummond (AU) and Rebecca Brenikov (AU) on Posted in Advertising, General
Today, social media influencers are a key resource used by businesses to engage with consumers. Influencers include celebrities, bloggers or simply popular social media users in speciality areas like beauty or travel. Social media influencers’ posts can attract thousands, and sometimes millions, of views and likes. Such exposure allows businesses to instantly engage with a … Continue reading
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