Joanna Conway (UK)

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Descriptive Marks – blonds, figleafs and that certain “je ne sais quoi”

Introduction Recent cases illustrate the difficulties corporations face when trying to register descriptive trade marks in the EU. In our increasingly brand-dominated world the value in developing a brand which is synonymous with both the brand owner and the brand owner’s products leads many corporations to test the boundaries. Falling the right side of the … Continue reading