Increasingly affordable renewables, coupled with consumers’ sensitivity to environmental, social and governance (ESG) issues, are driving a profound shift in energy markets worldwide. Nowhere is this more apparent than in brand equity, and the trust levels displayed by the public
Promoting an innovation economy – Australian Government responds to Productivity Commission’s report into IP arrangements
We recently published an article on the potential impact on the Productivity Commission’s Inquiry Report on Intellectual Property Arrangements (Report) on Australia’s innovation economy. The Australian Government has now responded to the Report, supporting the Commission’s recommendations
Rebranding in the energy market – The issues to consider
A number of energy giants have recently undergone corporate rebranding exercises. The motivations of these powerhouses often vary, from unifying a group after a series of mergers and acquisitions, to repairing reputational damage, to just aligning with a new corporate
Stay safe on social media – New ACCC guidelines
Businesses shelling out big bucks for prime advertising space are used to paying close attention to content, for the sake of the bottom line as well as out of respect for consumer law. However, it may not feel as natural
Maximise your IP to enhance franchise value
Franchising is, in essence, a business model built on intellectual property (IP) – it provides a useful forum for commercialising IP. Franchisors gain by sharing use of their IP (including trade marks, patents, designs, copyright materials, know-how and/or
Productivity Commission’s Report on Australia’s IP system
The Inquiry Report into Intellectual Property Arrangements recently published by the Productivity Commission (Report) argues that Australia’s IP system is weighted too heavily in favour of rights holders and against the interests of the broader community. It has made various
Protecting Australian brands in China
Summary
China continues to emerge as one of the most important intellectual property (IP) destinations for Australians, having overtaken the US and New Zealand as Australia’s predominant destination market for Australian trade marks filed overseas in 2011. With the China-Australia
Chinese trade mark decision creates greater certainty for manufacturers
There has been ongoing uncertainty over whether brand owners who manufacture branded goods in China, but do not sell those products in China, could infringe a Chinese trade mark registration held by a third party in that country.
A recent
When your brand becomes a product descriptor
Beware of the slide into “genericide”
When launching a new brand, it is a marketer’s dream to have that brand name on every consumer’s lips, no matter the consequences. However, sometimes this is ultimately to the detriment of the brand.
Turkeys, Geese and the wild question of control
For trade mark owners, there are many benefits to trade mark licensing. Not only are there financial gains, but licensing agreements can build brand exposure and heighten the reputation of the existing business.
However trade mark licensing is more than