Georgina Hey (AU)

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“Google’s Adwords Trademark Policy – what Australian brand owners need to know”

What is all the fuss about? Picture this: you type your brand name into Google. As expected, your brand’s website is returned as an “organic” result. However, a competitor’s brand is returned as a “sponsored” result (now known as a Google Ad), at the top or to the right hand side of the results page. … Continue reading

Protecting your brand in the world of smart phones and tablets – trade marks for apps

Introduction With the rise of the smart phone and tablet, the development of an ‘app’ or ‘application software’ has become a key element in any business, alongside the obligatory Facebook and Twitter accounts. An app is software developed specifically for mobile devices which may have a variety of functions, including games, financial services, interactive maps, … Continue reading
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