In a precedential opinion issued June 6, 2025, the United States Patent and Trademark Office’s (“USPTO”) Trademark Trial and Appeal Board (“TTAB”) affirmed the refusal to register PRINCETON EQUITY GROUP as a trademark for “strategic financial advisory services; providing equity
Reputation Reaches Across Borders: TTAB’s Ruling Charts New Course for Foreign Marks
The Board’s Decision
In a significant precedential ruling, Plumrose Holding Ltd. v. USA Ham LLC, No. 91272970, 2025 WL 248763, at *1 (Jan. 17, 2025), the Trademark Trial and Appeal Board (“Board”) has expanded protection for foreign trademark owners…
Supreme Court Rules Section 2(c) of Lanham Act Constitutional and TRUMP TOO SMALL Not Registrable
** Logan Woodward, a Summer Associate in NRF’s Minneapolis Office, assisted with this article. Logan is supervised by attorneys who are licensed in the State of Texas. **
In June 2024, the Supreme Court held in Vidal v. Elster that…
The TTAB’s Periodic Reminder that Deadlines Matter
In a decision earlier this year, the Trademark Trial and Appeal Board (“Board”) dismissed as moot a cancellation proceeding filed by Men’s Wearhouse, LLC against WKND NYC LLC for the mark

(hereinafter, “MW MRWKND”) because Men’s Wearhouse filed the cancellation…
EVERYBODY is VS RACISM, so the Mark Fails as a Source Identifier
In a recent decision, the United States Court of Appeals for the Federal Circuit affirmed the decision of the Trademark Trial and Appeal Board (“Board”) to deny registration of “EVERYBODY VS RACISM” because the “public is unlikely to associate the…
It’s a girl group, but a BOYS WORLD: When does a performing artist’s name function as a trademark?
In a precedential decision, the Trademark Trial and Appeal Board (“Board”) reversed the decision of the Examining Attorney, concluding that BOYS WORLD for “audio recordings featuring music,” in International Class 9 functioned as a trademark. ZeroSix, LLC, 2023 U.S.P.Q.2D…
Don’t Mess With the (Aaron) Judge
In a precedential decision, the Trademark Trial and Appeal Board (“TTAB”) found a likelihood of confusion between the applied-for marks sought by Applicant, Michael P. Chisena, and the common law rights owned by Opposers, Major League Baseball Players Association (“MLBPA”)…
Apple’s Tacking Attempt in Trademark Opposition Hits a Sour Note
On April 4, in Bertini v. Apple Inc., the U.S. Court of Appeals for the Federal Circuit (“Federal Circuit”) clarified the limitations of tacking and its application in establishing priority in trademark disputes. This case sets an important precedent…
The New York Times Company Secures Registration of Six Column Names, Including LIKE A BOSS and THE NEW OLD AGE
In a precedential decision, the Trademark Trial and Appeal Board (the “Board”) reversed six refusals to register The New York Times Company’s (the “Times”) names of its newspaper columns, THE NEW OLD AGE, A GOOD APPETITE, HUNGRY CITY, WORK FRIEND…
TTAB Begins Pretrial Conference Pilot Program
This week, the United States Patent and Trademark Office (USPTO) introduced a new pilot program for holding Final Pretrial Conferences (FPC) in certain inter partes disputes (i.e., oppositions and cancellations) before the Trademark Trial and Appeal Board (TTAB). The goal…