Tag archives: technology

Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

Introduction Digital technologies such as the metaverse, non-fungible tokens (NFTs), blockchain and augmented realities are directly influencing how we cultivate and protect various forms of intellectual property, including trade marks.   We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier … Continue reading

Jaguar Land Rover vs. Land Wind: A typical case of simultaneous enforcement of IP rights and unfair competition claim

As an old Chinese proverb goes, “what one loses on the swings, he gets back on the roundabouts.” This is exactly what happened to Jaguar Land Rover in its claim against Land Wind (Jiangling Motors) in China for copying of Jaguar Land Rover’s car design. Background After their patent battle from 2014 to 2019, the … Continue reading
LexBlog