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Reverse Confusion: A Lesser Known Approach to Analyzing Likelihood of Confusion

Photo of Meg K. Tierney (US)
By Meg K. Tierney (US) on September 18, 2023

Home Chef continues to lose the battle to stop Grubhub from using, what they assert, is a confusingly similar logo for food-related services.

Home Chef began using its HC Home Mark and Home Chef Home Logo (collectively, the “HC Marks”)…

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