Tag archives: FTC endorsement guide

Web Advertising – Complying with FTC’s “Clear & Conspicuous” Rule

By Mayura Noordyke (US) on April 13, 2017 Posted in Advertising

Increasingly, companies are turning to the internet and social media platforms to advertise their products, often by using native advertising or by providing incentives such as payments or free products to social media “influencers” (Instagrammers, Pinners, Bloggers and Vloggers, to name a few) in exchange for an endorsement. As we have previously discussed, the FTC … Continue reading

The duty to disclose under the Lanham Act and New York law

By Susan Ross (US) on October 24, 2016 Posted in Advertising

On September 2, 2016, the federal trial court in Manhattan issued its opinion in Casper Sleep, Inc. v. Mitcham, relating to a mattress review website and its disclosures. Slip Op., Casper Sleep, Inc. v. Mitcham et al, Case No. 1:2016–cv–03224 (Doc. 26, S.D.N.Y. 2016). The case involved mattressnerd.com, a website owned by Jack Mitcham, that … Continue reading