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Transliterations of Chinese Characters Require a Translation Statement

Photo of Nathan Mannebach (US)
By Nathan Mannebach (US) on January 30, 2023

The Trademark Trial and Appeal Board (“TTAB”) refused registration of the mark “ZHIMA” because the applicant, Advanced New Technologies Co., Ltd., did not submit a translation of ZHIMA into English. In re Advanced New Techs. Co., 2023 TTAB LEXIS…

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