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Don’t congratulate #TeamCanada at #Rio2016: Olympic social media rules in Canada

By Brian Gray (CA) & Karen Sie (CA) on August 9, 2016

With the Rio Olympics well underway, Canadian brands need to be aware of the “do’s and don’ts” of advertising and social media content involving the Olympics and Olympic athletes.

The International Olympic Committee (IOC) and the Canadian Olympic Committee (COC)…

In the UK, the first rule of the Olympics is: You don’t talk about the Olympics

Photo of Farah Mukaddam (UK)
By Farah Mukaddam (UK) on August 4, 2016

The Rio 2016 Olympics are upon us and will undoubtedly capture the attention, excitement and imagination of the public in the UK and globally.

It is no surprise then that some businesses may seek to capitalise on the opportunity to…

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Social media risks during the Rio Games

Photo of Saul Perloff (US)
By Saul Perloff (US) on August 1, 2016

In just four days, the world’s attention will turn to Rio de Janeiro and the Games of the XXXI Olympiad.  At the same time, sports enthusiasts will turn to social media to express their support for the Games, for…

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