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Maximise your IP to enhance franchise value

Photo of Georgina Hey (AU)Photo of Laura Simonds (AU)
By Georgina Hey (AU) & Laura Simonds (AU) on May 18, 2017

Franchising is, in essence, a business model built on intellectual property (IP) – it provides a useful forum for commercialising IP.  Franchisors gain by sharing use of their IP (including trade marks, patents, designs, copyright materials, know-how and/or…

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