Tag archives: EU trademarks

The perilous legal protection of the shape of product

In its decision dated 24 October 2019 (Case T601/17, Rubik’s Brand/EUIPO – Simba Toys), the General Court of the European Union has confirmed the invalidity of the European Union’s three-dimensional trade mark “Rubik’s Cube”, which consists of the shape of the famous puzzle. The launch of a new product generally involves heavy investments (including marketing) … Continue reading
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