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Emerging e-commerce trends in China and the potential impact on brands in a global marketplace

Photo of Georgina Hey (AU)Photo of Julie Zhu
By Georgina Hey (AU) & Julie Zhu on May 17, 2021

Background

E-commerce has brought many opportunities for brands to expand their footprint and tap into global markets. However, it has also given rise to a myriad of intellectual property (IP) infringement issues for companies, particularly for trade mark infringement and…

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Now you can get timely information to help you promote and safeguard your brands in today’s increasingly competitive marketplace. The Brand Protection Blog reports on developments and trends in all areas of the law that impact brands, including the creation, promotion and protection of branded products and services.

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