A Generic Word Combined With “.Com” Can Create A Protectable Trademark By Andrea Shannon (US) on July 8, 2020 In United States Patent And Trademark Office, Et Al., v. Booking.Com B. V. (No. 19-46, Jun. 30, 2020), the Supreme Court held that the combination of a generic term with “.com”—referred to as a “generic.com term”–could be a protectable trademark.…