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Who goes to Rio: Sports sponsorship and ambush marketing in Australia

Photo of Frances Drummond (AU)
By Frances Drummond (AU) on August 5, 2016

The Australian Olympic Committee (AOC) is urging the public to support “true, valued Partners” after it lost its last minute bid to prevent ambush marketing ahead of the 2016 Summer Olympic Games. Australian Olympic Committee, Inc. v. Telstra Corporation Limited…

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