Brand owners continue to face consumer scrutiny over claims that their products are “All Natural”.
On February 23, 2015, a California district court certified consumer classes in 11 states over the marketing of ConAgra’s Wesson Oil products. In re: ConAgra Foods Inc., Case No. 2:11-cv-05379 (C.D. Cal.)
Specifically at issue is whether ConAgra may have misled consumers by advertising its Wesson Oil as “100% Natural” when it contains genetically-modified organisms (GMOs).
The 11 states are:
- New York
- South Dakota
Our fellow bloggers at Consumer Products Law Blog, reported on the Wesson Oil matter in its post, California court certifies “100% Natural” class for GMO cooking oil.