In an important development, the International AntiCounterfeiting Coalition (“IACC”) announced that it has reached agreements with two major online platforms in China, Taobao Marketplace and DHgate, to fight online counterfeit goods. The agreements envision cooperation to develop best practices to deal with online counterfeits, use suitable technologies and develop educational materials for buyers and sellers.
The agreements represent a continuation of the IACC’s private sector voluntary efforts to address online counterfeiting. The IACC previously established an innovative program with the payment processing industry to identify and prevent illegal commercial transactions online.
This article was prepared by Mark Mutterperl (mmutterperl@fulbright.com / 212 318 3183) of Fulbright’s Intellectual Property and Technology Practice.
