As all start-ups know, having a great idea is important, but it’s not enough to ensure your idea gets off the ground – and stays there! The sad reality is that the vast majority of start-ups are destined for failure:
‘Apples, Beatles and four decades of litigation’ – Cautionary tales for start-ups settling on a new brand name
Apple: the world’s most successful company, with an estimated worth of three-quarters of a trillion dollars. It’s no wonder that would-be tech entrepreneurs around the world are sitting around in black turtlenecks, jeans and New Balance sneakers, poring over Steve
Telstra hits a home run in defending its “Go to Rio” Olympiads
Last year, we reported on a decision of the Federal Court of Australia, in which the Australian Olympic Committee (AOC) unsuccessfully sought injunctive relief to prevent Telstra from running its “Go to Rio” advertising campaign in the lead-up
Promoting an innovation economy – Australian Government responds to Productivity Commission’s report into IP arrangements
We recently published an article on the potential impact on the Productivity Commission’s Inquiry Report on Intellectual Property Arrangements (Report) on Australia’s innovation economy. The Australian Government has now responded to the Report, supporting the Commission’s recommendations
What’s in a name? How to protect yourself if your name is your personal brand
Cher, Prince, Oprah, Bono – all of these celebrities have one thing in common – the capacity to be recognised by nothing more than a single name. For businesses which are built on the success of a personal brand, a