The General Court of the European Union has set a high watermark for positional trademarks in refusing protection of the “Steiff – Knopf im Ohr” (button in ear). 
The General Court has dismissed an appeal of the luxury teddy
European Court confirms the high threshold required to prove detriment to a well-known/reputable trade mark
The Court of Justice of the European Union (CJEU) has ruled that owners of reputable marks must provide evidence of a change in the economic behaviour of the average consumer, or at least a serious risk of such,
Good news for brand owners – EU authorities receive wider enforcement powers for IP rights
On 1 January 2014, the European Union Council’s new Regulation (No. 608/2013) (the New Regulation) concerning customs enforcement of intellectual property rights will (largely) come into force.
It will repeal the existing Regulation (No. 1383/2003) (the Existing Regulation)