On Wednesday, July 15, Nestlé began grabbing headlines and attention for advertising its Coffee-Mate Natural Bliss creamer brand in an especially creative way: Having baristas serve coffee and the creamer au naturel.
According to Nestlé’s digital advertising agency, 360i, the iconic Swiss food and beverage company wanted to “turn heads in social media” with an ad campaign designed for a younger audience. To produce the ad, 360i took over Irving Farm Coffee Roasters in Manhattan’s Lower East Side and replaced the usual baristas with actors and models wearing nothing more than their smiles and some carefully placed body paint “clothing.”
Speaking to Ad Week, 360i’s creative director, Michael Nuzzo, said that “Nobody really sits around and thinks about coffee creamer.” “But when they do, they kind of go, ‘Hmmm.’ It was fantastic how gung ho the [store] customers were about the product.”
Nestlé first launched its Natural Bliss® All-Natural Coffee Creamer in 2011. The creamer contains just five ingredients:
- Natural Flavors
New York City coffee houses are apparently a popular proving ground for innovative advertising. In 2013, a NYC coffee shop was the scene of another brilliant digital ad campaign – that time in support of the movie remake of Carrie.
You can watch this new bit of advertising genius below and follow the campaign through the hashtag #NaturalBlissCafe!