In April, the Ninth Circuit issued a precedential decision, BBK Tobacco & Foods LLP , in that could change the course of a trademark applicant’s ability to register a mark. BBK Tobacco & Foods LLP v. Central Agriculture Inc., 97 F.4th 668 (9th Cir. 2024).

Read the Ani Hovanesian Galoyan legal analysis on the Norton Rose Fulbright web site.