Norton Rose Fulbright Brand Protection Blog: Halloween Tuesday?

Halloween arrived earlier this year in some parts of the United States. In August, 2013 BuySeasons Inc. applied for and received trademark approval for the term “Orange Tuesday”. Serial Number 86040635.

A Wisconsin-based company specializing in Halloween costumes and party accessories, BuySeasons Inc.’s ORANGE TUESDAY trademark protects:

Advertising, marketing and sales promotion services in the field of costumes, clothing and footwear, dress-up clothing, masks, wigs, costume props, costume and theatrical makeup, party supplies, party decorations, party favors, stationary, children’s toys, games, books, gifts; online retail store and mail order catalog services featuring costumes, clothing and footwear, dress-up clothing, masks, wigs, costume props, costume and theatrical makeup, party supplies, party decorations, party favors, stationary, children’s toys, games, books, gifts.

In September 2012, Terence J. Wolf applied for trademark protection for the term BLACK FRIDAY in association with “Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels . . . ” Serial Number 85738934.

What’s next? Pink Thursday?