The Brand Protection Blog focuses on developments affecting brands and the companies that own them. We believe we would be remiss if we did not report on a significant branding development of our own.

Yesterday, Fulbright & Jaworski (which sponsors The Brand Protection Blog) and Norton Rose announced they will combine to create a global top-ten law firm by revenue and attorney head count. See Fulbright’s News Announcement.

Fulbright was recently described by BTI as a Brand Elite firm—one of 18 U.S. law firms that enjoy “substantially better brand perception” among clients. See The BTI Brand Elite.

In 2011, Norton Rose was recognized by Acritas’ Sharplegal 2011 Global Elite Brand Index as a top 15 global elite legal brand. See The Sharplegal Global Elite Brand Index
The combined firm will have 3,800 lawyers in 55 offices across the United States, Europe, Asia, Australia, Canada, Africa, the Middle East and Latin America.