Topic: Trade Secrets

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Maximise your IP to enhance franchise value

Franchising is, in essence, a business model built on intellectual property (IP) – it provides a useful forum for commercialising IP.  Franchisors gain by sharing use of their IP (including trade marks, patents, designs, copyright materials, know-how and/or confidential information) in return for a fee, and franchisees benefit by obtaining the benefit of an established … Continue reading

One simple hack to make your hackathon a greater success

Businesses across all industries are increasingly gathering dynamic and agile thinkers to brainstorm ideas at hackathon events.  These are short-duration, high-intensity think-tank sessions, aimed at solving problems or generating ideas to take the business to the next level, sometimes with prizes or bonuses awarded for the best ideas.  But there’s one important hack to use … Continue reading
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