Topic: Advertising

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Web Advertising – Complying with FTC’s “Clear & Conspicuous” Rule

Increasingly, companies are turning to the internet and social media platforms to advertise their products, often by using native advertising or by providing incentives such as payments or free products to social media “influencers” (Instagrammers, Pinners, Bloggers and Vloggers, to name a few) in exchange for an endorsement. As we have previously discussed, the FTC … Continue reading

11th Cir. holds “skim milk” label protected by 1st Amendment

In a case with potentially significant ramifications for regulatory oversight of the labeling and advertising of foods and pharmaceuticals, the Eleventh Circuit held the First Amendment precluded the Florida Department of Agriculture’s Bureau of Dairy Industry (the “Florida Bureau”) from prohibiting a dairy company’s use of the phrase “skim milk” to describe its “all-natural” milk … Continue reading

What’s in a name? How to protect yourself if your name is your personal brand

Cher, Prince, Oprah, Bono – all of these celebrities have one thing in common – the capacity to be recognised by nothing more than a single name. For businesses which are built on the success of a personal brand, a name can be a crucial component of being recognised by consumers. But the question remains: should … Continue reading

Global health trends impacting the regulation of food and beverage labels

As global rates of obesity and related diseases continue to rise, consumers around the world are becoming more health conscious, and are expecting their food products to reflect their desire for healthier options. A recent Nielsen Global Health and Wellness Survey found that, of the 30 000 people across 60 countries surveyed, 49% consider themselves … Continue reading

Commissioner settles “Made in Canada” misleading advertising dispute

Canadian sportswear maker Moose International Inc. announced on December 6, 2016, that it had resolved its dispute with Canada’s Commissioner of Competition (Commissioner) over the accuracy of its claims that certain of its high-end parkas were made in Canada. The Commissioner had filed an application with the Canadian Competition Tribunal in April 2016 alleging the … Continue reading

Denial of CDA immunity defense not immediately appealable

On November 1, 2016, the U.S. Court of Appeals for the Tenth Circuit ruled that the Communications Decency Act (CDA) provides immunity from liability, not from suit, precluding interlocutory appellate jurisdiction under the collateral order doctrine. General Steel Domestic Sales, L.L.C. v. Chumley, et al., Case No. 15-1293, __ F.3d __, 2016 WL 6441028. The … Continue reading

Package as “Advertising”

On October 17, 2016, a US federal trial court in the District of Columbia ruled that a competitor may pursue a Lanham Act claim for false advertising due to a container of black pepper. Watkins Inc. v. McCormick & Co., Inc., Case No. 1:15-cv-2188 (ESH) (D.D.C. Oct. 17, 2016) (2016 WL 6078250). In ruling on … Continue reading

Better Business Bureau’s New “Native Advertising” Guidance

On October 25, 2016, the Better Business Bureau (BBB) announced its release of a new section to its Code of Advertising to address  The term “native advertising” describes ads where the “design style and functionality of commercial messages mimic related content.” The New Guidance The fundamental point of the new section 39 is that advertisers … Continue reading

Second Circuit may address apparent Apotex/Church & Dwight split

In our September 28, 2016 blog post, and subsequent Law360 Article, we reported that an internal Second-Circuit split had arisen regarding the deference owed to allegedly false and misleading pharmaceutical/medical device advertising where the FDA had considered and approved similar claims for labeling. The earlier decision involved in the split, Apotex, Inc. v. Acorda Therapeutics, Inc.  823 F.3d 51 (2d … Continue reading

Intra-Circuit split should give advertisers pause

While advertising off-label claims for medical devices and pharmaceuticals may be like sailing into stormy waters, companies might assume that advertising their products based on FDA-vetted labeling is, if not a safe harbor, at least a reasonably sheltered cove.  The recent Second Circuit decision in Church & Dwight Co. Inc., v. SPD Swiss Precision Diagnostics, … Continue reading

Don’t congratulate #TeamCanada at #Rio2016: Olympic social media rules in Canada

With the Rio Olympics well underway, Canadian brands need to be aware of the “do’s and don’ts” of advertising and social media content involving the Olympics and Olympic athletes. The International Olympic Committee (IOC) and the Canadian Olympic Committee (COC) have long been aggressive in enforcing illicit use of the term “Olympics”, the five rings … Continue reading

Who goes to Rio: Sports sponsorship and ambush marketing in Australia

The Australian Olympic Committee (AOC) is urging the public to support “true, valued Partners” after it lost its last minute bid to prevent ambush marketing ahead of the 2016 Summer Olympic Games. Australian Olympic Committee, Inc. v. Telstra Corporation Limited [2016] FCA 857 (29 July 2016). The decision by the Federal Court of Australia highlights the … Continue reading

In the UK, the first rule of the Olympics is: You don’t talk about the Olympics

The Rio 2016 Olympics are upon us and will undoubtedly capture the attention, excitement and imagination of the public in the UK and globally. It is no surprise then that some businesses may seek to capitalise on the opportunity to promote their brands, products and services through advertising that references the Olympics, Team GB and … Continue reading

Social media risks during the Rio Games

In just four days, the world’s attention will turn to Rio de Janeiro and the Games of the XXXI Olympiad.  At the same time, sports enthusiasts will turn to social media to express their support for the Games, for their countries’ teams and for their favorite athletes. Individuals, news outlets, and official Olympic sponsors are … Continue reading

Canadian government seeks external review of government advertisements

Advertising Standards Canada (ASC), Canada’s independent advertising self-regulatory body, has been requested to provide advertising review services for all Government of Canada advertisements. The ASC administers the Canadian Code of Advertising Standards, which sets the criteria for acceptable advertising in Canada.  The ASC typically provides advertising preclearance services, and adjudicates consumer complaints and advertising disputes. … Continue reading

Recent changes to advertising on social media platforms?

With millions of people walking around with their heads down on their phones, it’s no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space … Continue reading

New country of origin food labeling system

The Times, They Are A Changin’: From 1 July 2016, new country of origin labeling requirements will become a reality in Australia, with a new food labeling system commencing under the Australian Consumer Law. Both consumers and businesses need to be aware of the new system, which is intended to ensure that labels are clear … Continue reading

Socially responsible advertising

On April 6, 2016, the U.K.’s Advertising Standards Authority considered a complaint made against Guccio Gucci SpA regarding a video, which originally appeared on the website at www.thetimes.co.uk. The advert featured several models dancing in a house, clothed in the apparel of the global fashion brand, and the complaint centered around the physical appearance of … Continue reading

Social listening – are you ready?

One of the keys to a successful social media presence for businesses is real-time engagement and quick response times. “Social listening” can help businesses tap into consumer sentiment in order to engage with their audience effectively and to elevate their brands. What is social listening? Social listening constitutes tracking conversations on social media that mention … Continue reading

Competition Bureau alleges Moose Knuckles’ “Made in Canada” claims are false and misleading

On April 26, 2016, Canada’s Competition Bureau filed an application with the Competition Tribunal alleging that Moose International Inc., carrying on business as Moose Knuckles, engaged in deceptive marketing practices and that the “Made in Canada” claims associated with certain of its parkas and other apparel are false and misleading. Under the Competition Bureau’s Enforcement … Continue reading
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